Exelon's Business Strategy: John W Rowe's Way



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Code : COM0026

Year : 2004

Industry : Utilities

Region : USA

Teaching Note:Not Available

Structured Assignment :Not Available
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Abstract: When the going gets easy every company gets going and dares to venture into unrelated businesses. Growth charts, easy money and stock market bubbles make the executives at many companies think that nothing could go wrong with them.

This case provides insights into the strategy of an electric utility Exelon, which did not fall into herd mentality, stuck to its basics and went from strength to strength. Exelon Corporation, one of the largest electric utility companies in the United States has been implementing its cost cutting and acquisition strategy, to become the number one electric utility company.

In 2002 and 2003, the company was listed on the BusinessWeek's tally of 50 best performing companies in the Standard and Poor's stock index.

Pedagogical Objectives:

  • To discuss the strategy a company could follow in a mature industry
  • To enable discussion as to how a company can leverage on its core competency in its endeavor to become the number one company in its industry.

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    Keywords : Exelon Corporation; Peco Energy Company; Unicom Corporation; John W Rowe; Corbin A McNeill Jr; Utility companies; Nuclear fleet; Cost cutting; Mergers and acquisitions; Corporate Strategies Case Study; Purchasing method of accounting; Sithe Energies; American Energy Company; Wholesale market and retail market; Dynegy Incorporated; Rate freeze

    Contents :
    » Exelon Beginnings
    » Cost Cutting
    » Successes and Failures of Exelon's Business Strategy


    Case Introduction >>


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